Promoting Alcohol Abstinence among Pregnant Women: Potential Social Change Strategies
DSpace at the University of Lethbridge
View Archive Info| Field | Value | |
| Creator |
Deshpande, Sameer
Basil, Michael Basford, Lynn Thorpe, Karran Piquette-Tomei, Noëlla Droessler, Judith Cardwell, Kelly Williams, Robert J. Bureau, Alexandre |
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| Date |
2007-08-27T21:53:50Z
2007-08-27T21:53:50Z 2006-11-28 |
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| Identifier |
Deshpande, S., Basil, M., Basford, L., Bureau, A., Thorpe, K., Piquette-Tomei, N., Droessler, J., Cardwell, K.,Williams, R.J., Bureau, A. (2005). Promoting alcohol abstinence among pregnant women: Potential social change strategies. Health Marketing Quarterly, 23(2), 45-67.
0735-9683 http://hdl.handle.net/10133/410 |
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| Description |
Copyright Haworth Press, Inc.
Fetal Alcohol Syndrome Disorder (FASD) is one of the most preventable sources of developmental abnormalities, and has a singular cause-alcohol consumption during pregnancy. Estimates for the costs of treatment of a single case of FASD range often above one million dollars. The primary strategy for prevention currently centers on no alcohol consumption during pregnancy. However, a sizeable number of North American women currently drink during pregnancy. A literature review examined the behavior of maternal alcohol consumption in order to understand the rationale associated with drinking. Generally, it appears that pregnant women differ by their alcohol consumption habits and their reasons to drink. In an attempt to eliminate FASD, we review a number of educational, legal, and community-based programs that have been used to promote abstinence and examine where they have been successful. Unfortunately, social marketing strategies have received less attention. Several potential applications of social marketing directed to drinkingduringpregnancy campaigns are suggested, and possible contributions to the overall effort are explained. The authors would like to thank the Alberta Centre for Children, Family and Community Research for their financial support to carry out the state of evidence review of FASD prevention. Yes |
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| Language |
en
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| Publisher |
Haworth Press, Inc.
Management Education School of Health Sciences Library University of Lethbridge |
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| Subject |
Fetal Alcohol Syndrome
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| Title |
Promoting Alcohol Abstinence among Pregnant Women: Potential Social Change Strategies
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| Type |
Article
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